We brought the two subsidiary brands together under a single, overarching group identity, starting with the design of a unifying logo. From there, we refreshed and evolved the brand guidelines for Williams Jet Tenders and Evene, making them clearer, more consistent, and easier to use across day-to-day marketing. With a stronger foundation in place, we rolled the new group branding out across marketing materials and signage, creating a more cohesive and confident presence at every touchpoint.